San Diego International Film Festival
The San Diego International Film Festival needed a rebrand that was more than a new logo and color palette. They needed a comprehensive identity that spanned across a multitude of print and digital media.
The new brand also had to communicate San Diego’s unique seaside vibe, as well as the Arts and Culture nature of a film festival. Those two ideas were melded seamlessly by way of a cubist inspired mark that set the tone for a fully cohesive brand package.
